During five months, in partnership with Global Data Bank (GDB), ROIx helped the Petrópolis Group to know the digital audience of each brand to impact them more assertively in different media and contexts, such as audio and video . To know the results achieved, download our material.
With the change of the TV signal from analog to digital, the EAD – Administering Entity of the Digitization of the TV – had as objective to promote the exchange of the antennas in all the cities of the Country through the program Be Digital. Because it is a target audience made up mainly of people in classes C2, D, E, there was a question as to whether the internet could complement the TV strategy. If you wanted to know the results of the study developed by ROIx and the results achieved, download the material.
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